AI Agents That Reply to Every Comment and DM
Comment and DM agents across Facebook and Instagram that answer in brand voice, route the buying signals into the CRM, and wait for approval before anything goes out.
The Challenge
Social comments are where intent shows up and where it dies. A question under a reel goes unanswered for a day and the lead is gone — but replying to everything by hand, in brand voice, across two platforms, is not a job anyone can hold down consistently.
Our Approach
We built the agents against Meta's official APIs with a reviewed Meta app rather than any form of browser automation, so the system is durable and account-safe. Every funnel is mirrored across both platforms so a campaign behaves identically wherever it runs, and a human approves before a reply is published.
What We Built
Comment agents watch the connected Facebook Pages and Instagram accounts, draft a reply in brand voice, and push it for approval — which the team grants from WhatsApp. Buying signals are promoted into the CRM as leads and land on the same Mission Control board as every other channel, so a comment and a WhatsApp enquiry are handled as one pipeline.
See It Running
Recorded from the live product — not a prototype.
What's Inside
- Comment agents on both Facebook Pages and Instagram
- 8 Instagram funnels mirrored by 8 Facebook funnels
- Brand-voice replies drafted for human approval
- Approvals granted over WhatsApp
- Buying signals promoted into the CRM automatically
- Built on Meta's reviewed app platform — no browser automation
The Outcome
Built With
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